
USA CRITS MEDIA ADVISORY
USA CRITS TO CROWN THE BEST CRITERIUM SPECIALISTS IN THE WORLD
Who:
Swagger, LLC & USA CRITS present
What:
When:
Thursday, September 25, 2008
Concurrently
Where:
Background:
There are 11 races in the 2008 USA CRITS National Series—races that took cycling teams as far east as New York, as far north as Vancouver, Canada, and as far west as San Francisco for the inaugural San Francisco Twilight Criterium. A total of $500,000 is in the overall 2008 prize pool, so the competition for points and titles continues to be intense. There are at least 25 rival men’s professional and elite teams, many boasting Olympians and other world-class cyclists. The pro women’s field features at least 17 outstanding teams, some also anchored by Olympians and world-class competitors.
USA CRITS National Criterium Series has been developed to feature a brand of cycling unique to the United States, the criterium. Criteriums are historically run on short laps through city streets. Riders accumulate points throughout the year awarded through start points; laps led; first, middle, and end sprint point laps; and the final order of finish. Criteriums offer spectators the opportunity to watch Olympians, world and national champions up-close as they ride at top speed. This has made the criterium format the most spectator-friendly form of cycling entertainment. Events on the USA CRITS series have the ideals that have made criterium racing an American legacy: Challenging courses that showcase arts and entertainment districts; a large and energized base of spectators; broad community support; and strong marketing opportunities for sponsors. For more information, visit www.usacrits.com.